Veuve Clicquot unveils its international pop-up terraces.

The renowned champagne brand from the LVMH group is offering to experience summer 2024 in Veuve Clicquot colors in Paris. They have announced the upcoming opening of a pop-up spot at Printemps Haussmann, on the panoramic terrace of the "7ème Ciel," from June 5 to September 30, where visitors can taste the new RICH cuvées, available in both white and rosé.

An immersive activation in collaboration with the Marseille-based design and decoration studio Marcel Poulain has been created for this location, featuring a unique scenography that reflects the brand's style: the bar, tables, poufs, and parasols will all be adorned in a bright yellow, Veuve Clicquot's signature color.

The summer menu will offer sweet and savory bites, but most importantly, the new RICH cuvée, available in both white and rosé, served chilled or over ice. This is a new, innovative, and modern way to enjoy champagne.

Visitors will be able to savor their glass of champagne with a view of the Eiffel Tower, accompanied by a signature dish created by Jean Imbert for this Parisian version: the "Club Tourteau," presented as a Japanese sando. A special corner offering Veuve Clicquot products will also be set up on the ground floor of the store.

This is a great marketing move for the champagne house, simultaneously boosting its brand image with an original experiential offering. This marketing strategy has been deployed by Veuve Clicquot for several years.