Sotheby’s International Realty Achieves Historic Year With Record $204 Billion In Global Sales Volume

Sotheby’s International Realty’s global network achieved a record US$204 billion in 2021 global sales volume, a 36% increase in sales growth year over year, thus becoming the leader in the high-end market. “Real estate proved to be a hot investment in 2021,” said Philip White, president and CEO of Sotheby’s International Realty. “Once again, agents affiliated with Sotheby’s International Realty outperformed the industry average and achieved record-breaking home sales as buyers continued to depend on their trusted expertise to navigate a constrained market.” But how can we explain these exceptional numbers?

Firstly, remote work influenced a lot buyer behavior in 2021, and secondary markets and resort areas continued to produce high demand and increased prices: in the U.S., in areas such as Florida, Hawaii, and Colorado, globally, in Spain, Switzerland and in Turks & Caicos Islands.

Secondly, Sotheby’s International Realty’s technology and marketing efforts allowed the brand to overcome its rivals. Indeed, the website saw more than 46 million visitors in 2021, a 25% increase year-over-year, and it introduces translations in 14 languages, property videos, nearly 60 currency conversions, and a mobile-first approach, thus making the browsing easier.

Finally, Sotheby’s International Realty continued to expand its presence around the world, opening more than 86 new offices, thus becoming present in 79 countries. In the Middle East, in Oman and Morocco, in Europe, three offices in the Swiss Alps region.